Promotional covers

Florida Department of Agriculture. The Story of Florida Citrus. Tallahassee, Fla.: Dept. of Agriculture, 1962.

Stennis, Mary A. Florida Fruits and Vegetables in the Commercial Menu. Tallahassee, Fla.: Dept. of Agriculture, 1931.

Florida Citrus Commission. Florida's Favorite Recipes for Citrus Fruits. Lakeland, Fla.: Florida Citrus Commission, 1954.

Walsh, Beth H. Using Florida Fruits: Citrus. Gainesville: Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, 1970.

The State of Florida and the Florida Citrus Commission issued regular bulletins and brochures about citrus with an eye toward marketing.  Hype had helped build Florida’s citrus industry, and now that hype was directed toward consumers.  Increased consumption of citrus would nurture Florida’s industry, and the state employed countless marketers, nutritionists, and home economists to create and disseminate recipes and tips involving the fruit.